What is a blast?
Local businesses send out blasts to connect with everyone in town. The blast format is simple: a great image, a short headline, and clear details.
Why send a blast?
Use them to share the latest news or updates for your business. Call attention to an exciting sale or deal. Let the community know when you have an upcoming event. The blast is flexible for anything you want your customers to see.
How is this different from social media?
People don’t use Facebook to discover or find local businesses. They use Facebook to connect with friends and family. Anything else is getting in the way for them.
But my customers Like and follow me.
Sure, but realize that only 2-5% of your followers will typically see your posts. There are just too many posts on social media meaning everyone’s organic reach (number of people who see your posts) keeps dropping every year.
So Facebook and Instagram decide which of your posts are shown and to whom while also encouraging you to advertise instead. It’s a great business model for them, but ads are what users are trying to scroll past. Don’t be an ad.
So a blast is like a Facebook post?
You’ll probably recognize the similarities but there are differences. We don’t think you need to post nearly as much as they prescribe on social media. This isn't a contest. You don’t need to post many times a day to keep your followers “engaged." People use HeyNearby to follow their favorite local businesses and discover what's new in town. They use social media to check out friends' selfies, vacation photos, and cat videos.
Community blast or Follower blast?
Blasts always have the same format, but you can choose WHO sees your blast. If it’s something you want the whole world to see, then you create a Community blast. But sometimes you want to share something just with your followers. Maybe you want to try a flash sale or insider deal for your most loyal customers. Then you would just click “Send to Followers” and you’ve created a Followers blast. You can always send an unlimited number of follower blasts.
Is there a demo?
You bet there is! Click here and see how simple it is to use HeyNearby. Create a profile, send a blast, and… wait, is there a third step? Nope, that’s it! We guarantee this is the easiest tool for your business.
How much does it cost?
Anyone can create a free business profile in the app. Add your logo and a short description. Add keywords so you show up in relevant customer searches. And of course, make sure your business information is correct. So easy you can do it in your sleep.
Ready for more? Just sign up for our $9 Plus Plan and you can send out one community blast each month (along with an unlimited number of follower blasts)! For many merchants, that’s all they need. And that’s fine. Why do more when you don’t have to? Put out your usual deal or coupon. Maybe you do an event every now and then. Maybe you have an evergreen blast that just renews every month.
Once you start, you’ll soon figure out if it makes sense to send out more blasts. That's where our Premium Plan comes in. For $49 per month, you get 5 community blasts per month. And yes, unlimited follower blasts.
Some businesses have more to say than others. More events, more products, more deals. We’ve got a 10-blast Pro Plan for those businesses. But let's not get ahead of ourselves. Just start with one of the above and you can always upgrade at any time.
How can I get started?
The easiest way to experience HeyNearby is to try it as a customer. Everyone starts by signing up as a customer. Use your personal email and start checking out blasts. Give some kudos to a deserving business. Check out a few profiles.
Once you have a personal account, you can create and attach your business profile to your personal user account. Once you've done that, you can start sending blasts.
Norman and his friends love eating out and shopping locally. They care about their community and know that the best way to preserve that vitality is to support all the local services and businesses that make their lives easier. They created HeyNearby to serve the hard-working business owners and staff who continue to delight their customers. You’ll find them popping in now and then to make sure everyone is well-served by HeyNearby.
How does the Blast Creation Service work?
We know you’re busy. We also know that graphic design and composing images may not be your thing. So we have specialists who can do it for you. Just send us an image and whatever text you want to put in your blast and we’ll do the rest. We’ll make you look good!
How does in-app messaging work?
It works just like the messaging we all do with our friends and family. Except it happens in the HeyNearby app. Message back and forth. Get push notifications. Send emojis and GIF’s. Even create SmartMessages so you don’t have to type the same information over and over again.
No missed calls, no phone tag, no holding the line, no annoyed customers. Make communication easy for your and your staff. There's something about messaging that is more fun and personal. We’ve seen it work wonders for customer engagement.
What are kudos? How do I get kudos?
Customers give kudos to call out your strengths. Depending on your primary business type, users can give kudos for any of 9 attributes relevant to your category. They can give kudos from a blast or profile page. Even from a conversation. Your kudos count goes up whenever you receive kudos. So receiving kudos for Friendly, Delicious, and Quick Service will increase your kudos count by 3 kudos.
Customers generally respond with kudos the more they interact with your business in the app. So blasts are a great way to encourage more kudos. Warm interactions and service through messaging can also trigger kudos.
Why is this better?
Customers want to shop locally, but it can be hard to keep up to date with everything going on in town. Now there’s an app for them to find and follow their favorite local businesses and community groups in town. You get the convenience and simplicity of blasts in an app built just for local businesses. And now your town can see what makes you special.