Why messaging is winning

It’s not like we all made a conscious decision to start messaging more. It’s come about so naturally as a result of qualities unique to messaging. Here is why messaging is the dominant communication channel today. And why it delivers advantages for local businesses.

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We don't talk anymore

That’s a lot of dependencies for a business to count on. And the truth is that customers don’t stick around when they’ve entered phone hell. For local businesses, 24% of calls are abandoned before the customer can talk to anyone. That doesn’t count the customers who don’t want to call in the first place!

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What are kudos at HeyNearby?

We know what it's like to have a 4 or 5-star-rated business, but like you, we've suffered long under the threat of bad reviews at Yelp. As hard as you work and as pleasant as you are and as fair as we tried to be, we could never be perfect. What is the solution? Kudos!

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Nearby searches doubled last year

It used to be that customers would enter a search term followed by a city or zip code when they were searching for a local business. Increasingly, they are skipping that practice to just search “nearby” since every mobile phone (and hence Google) knows your geo-location!

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Our town is the best

Americans spend 90% of their dollars locally, not online. We live and shop locally for many reasons: convenience, personal service, expertise, and trust. Amazon has its place in our lives, but it can’t make our town great. Local businesses do. 

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